Product leader · Founder · Coach
Hey, I'm Anna.I help product leaders figure out what to build, how to lead — and how to stay sane while everything keeps changing.
Drawing on my experience at big tech and as a founder, I advise companies on 0→1 AI products, support product hiring, train product teams and coach product leaders through ambitious career and leadership challenges. Have something else in mind? I’m always open to discuss an interesting problem.
- AI product work at
- Meta
- Intercom
- Yandex
- Spoken at
- TEDx
- The Wall Street Journal
- World Summit AI
- TechCrunch Disrupt
About
Who I am
I build 0→1 AI products identifying where AI can create real value, turning that opportunity into a clear strategy, and shaping the experience, evals and operating model needed to make it work.
Today, I’m an AI Product Manager at Google, developing experimental products for scientists. Previously, I led AI product work at Meta, supporting 100+ people departments and building agentic enterprise systems at global scale, following earlier ML-focused product roles at Workplace, Intercom and Yandex.
I’ve also built from zero as a founder: I co-founded Meander, an AI HRtech startup with $2.5M in funding and a 15-person team, while building No Flame No Game into a community of more than 40,000 people.
I organised an AI hackathon for over 1,000 participants across five countries and have spoken at TEDx, The Wall Street Journal’s Future of Work forum, World Summit AI and TechCrunch Disrupt. Together, these experiences have given me deep expertise in AI product strategy, 0→1 execution and leading teams through ambiguity.
Areas I know best
- AI product strategy
- 0→1 development
- Product leadership
- Career positioning
How I can help
01
Coaching
For experienced PMs and product leaders facing a consequential next step: moving into leadership, navigating a job search, finding your footing in a difficult role, or deciding what you genuinely want next.
Start a conversation about coaching02
Consultation
For founders and teams turning an ambitious AI idea or a product that is not quite working into a clearer strategy. We can deep dive into product direction, user experience or team operating models to create a plan for what to do next.
Start a conversation about consultation03
Hiring & team development
For companies which want to build stronger product teams: from creating the hiring plan and interviewing senior candidates to running practical talks and workshops on AI, product strategy and leadership.
Start a conversation about hiring & team development
Contact
Work with Anna
Tell me what you're working on. I'll reply personally — with a next step if I can help, or an honest pointer elsewhere if I can't.
From the blog
No Flame No Game
Honest notes on AI, product work and ambitious careers.
Strategy, Goals & Metrics
The Product Manager’s Guide to the Strategy
What is similar between Steve Jobs and a person who put three thousand toothpicks in their beard? They wanted to make history. What is different between Steve Jobs and a person who put three thousand toothpicks in their beard? They chose different strategies for achieving it. Over the course of my career I worked with a number of companies and…
Product Leadership: Interviews
Interview with Director of Product Management at Twitter
After Microsoft and Google, Scott joined Nutmeg as a Chief Product Officer, and now he is a Product Director at Twitter. We discussed if the technical background is required for Product Managers, what is the difference between Google and small startups, and how to create a good vision and strategy. About skills for Product Managers…
Product Leadership: Interviews
Interview with Head of Growth at Reddit
Vaibhav used to be a Director of Product and then Vice President at Zynga, and now he is the Head of Growth at Reddit. In the interview he shared some insights into growing your career as a PM, balancing short- and long-term bets, and also developing the right skillset to become a product leader. About…